Notino - magic of tech

Magic of Techs is a series of three 30s social-reels directed for Notino, exploring the playful intersection between beauty and technology. Each reel highlights a different feature of the app — from filtering your dream perfume, to ordering discovery boxes filled with miniatures, or virtually testing your next lipstick.

Blending stylized visuals with a light, contemporary tone, the series reimagines everyday digital gestures through Émilie’s cinematic universe, where beauty routines become immersive and emotionally driven moments. Originally pitched by Notino, the concept was further developed and adapted through her visual language and storytelling approach.