The residence - notino

You never really know what your neighbours are up to.

But one thing is certain, inside this building, everyone has a perfect hair routine.

Every door opens onto a different life, a different rhythm, a different creative world. DJ, musician, journalist, painter, influencer, each resident lives in their own universe, yet all share one thing in common: professional haircare, made for home.

Each film focuses on one resident and one professional haircare brand, highlighting how salon-grade products fit effortlessly into real, personal lives.

The fun element

Throughout the campaign, the Notino Beauty Network is alive and in motion, playfully revealing the different ways the products are used, shared, and experienced.